Grammy-award winning artist Mya is set to design pieces for the next collection of Ghanaian clothing brand, Koshie O as part of “The Koshie O. Woman” campaign. “The Koshie O. Woman” campaign is a progressive initiative that celebrates strong, confident and bold women who are able to juggle various day-to -day tasks while staying fashionable and stylish.
Mya is a Koshie O. woman and will co-design and name pieces for the Koshie O. Spring /Summer 2013 collection in support of the campaign. Nina Baksmaty, founder and Creative director of Koshie O. says,” The whole Koshie O. team is excited to be working with Mya. We absolutely love her talent and her fashion and we strongly believe that Koshie O. and Mya are going to create magic together.”
Samples of these pieces will be available for buyers this July and will be available for consumers in Spring 2013. Mya will be donating 5% of sales from her pieces to the global humanitarian agency Mercy Corps. This will be the first collection of Koshie O. where customized Koshie O. prints will be used on the fabrics.
“The Koshie O Woman” is a campaign where female celebrities who embody what the brand stands for will co-design a few pieces for the Koshie O Spring/Summer 2013 collection. Fans will be able to follow the design process of these celebrities through various social media outlets and the pieces will be available for sale in Spring 2013.
The brand Koshie O. is the flag-bearer for a new concept in luxury that teams urban aesthetics with refined African craftsmanship in an absolutely contemporary project. The designer focuses on premium fabrics selected, processed and hand-sewn by Ghanaian dressmakers and artisans. A unique mix of style and cultural references.
I can’t wait to see the collection. Updates about it will come soon.